Under Armour’s mission is to IMPROVE ALL ATHLETES’ PERFORMANCE VIA PASSION, DESIGN AND CEASELESS INNOVATION RESEARCH.

The idea behind Under Armour® was creating a superior T-shirt capable of offering high compression levels, wicking out sweat rather than soaking it up, a T-shirt which works with the body, regulating temperatures to improve performance. Founded in 1996 by Kevin Plank, ex University of Maryland American football player, Under Armour® is a performance apparel pioneer designed to keep athletes cool, dry and their clothes light for the duration of a game, race or training session. The technology behind the whole

Under Armour range for men, women and children is complex, but the benefits it offers are tangible: wear HeatGear® to keep cool, dry and light, ColdGear® to keep warm, dry and light and AllSeasonGear® to keep dry, light and comfortable.